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So it's unsurprising he's not a fan of the Giving Pledge, a project introduced by Buffett and Gates in 2010 to motivate rich individuals to donate at least half their wealth. The offering promise is input-focused. Simply by distributing 50% percent you're not fixing problems, he thunders. I desire 50% of your mind. Philanthropy has to be very deep and really innovative. It must create a bigger effect, which's not determined in countless dollars.